Social media strategy for startups

Some tips for a social media strategy for startups

Gianluca Malato
4 min readJan 17


Photo by Alexander Shatov on Unsplash

Starting a new business can be incredibly exciting, but it can also be quite daunting. One of the biggest challenges that startups face is getting their name out there and building a following. Social media has become one of the most effective ways to do this, but with so many different platforms to choose from, it can be difficult to know where to start. In this blog post, I’ll discuss a possible media strategy for startups.

Understand your audience

The first step in creating a successful social media strategy is to understand your audience. Who are they? What do they like? What are their pain points? Understanding your audience will help you to create content that resonates with them and that they are more likely to engage with.

It’s also important to identify your target audience’s behavior and preferences on different social media platforms, as different platforms have different demographics and user behaviors. For example, if your target audience is mostly younger individuals, you may want to focus on platforms like Instagram and TikTok, whereas if your target audience is mostly professionals, LinkedIn may be a better fit. By understanding your audience and the platforms they use, you can optimize your social media strategy and increase the chances of reaching and engaging with them effectively. Additionally, you can also leverage audience insights to create a buyer persona which will help you to understand their needs, goals and pain points in a more comprehensive way.

Choose the right platforms

Once you have a good understanding of your audience, it’s time to choose the right platforms. Not all social media platforms are created equal, so it’s important to choose the ones that are most relevant to your business. For example, if you’re a B2B business, LinkedIn is likely to be more effective than Instagram. On the other hand, if you’re a B2C business, Instagram and Facebook might be better choices.

Another important factor to consider when choosing platforms is the type of content you plan to share. Some platforms are better suited for certain types of content than others. For example, if you…



Gianluca Malato

Theoretical Physicists, Data Scientist and fiction author. I teach Data Science, statistics and SQL on E-mail: